Frames & Lenses in Jacksonville & Orange Park

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Look Like a Superstar

You deserve eyeglasses that make a statement.

At River City Vision Center, we carry an incredible selection of stunning eyeglasses styles that the whole family will love. Our optical team will be happy to walk you through our carefully curated brands and recommend styles, materials, and colors that celebrate everything that makes you, well, you!

Visit us today, or book an appointment to get a closer look at what your eyes and vision need.

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Our Brands

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BEBE

BEBE is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, BEBE is a global label that embodies a sensual, sophisticated lifestyle.

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Calvin Klein

The Calvin Klein brand is one of the most recognized brands in the world today. A trend-right collection of apparel and accessories for the modern and uniquely sophisticated individual.

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Chesterfield

Chesterfield eyewear offers contemporary, all-American styles for active lifestyles. The Chesterfield eyewear collection features a mix of modern and classic frames that appeal to a customer looking for a high value to cost ratio. Chesterfield XL frames are designed for larger men and included wider bridges and longer temples.

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Chloé

Since 1952, Chloé has rejected the rigid rules of traditional high fashion. The iconic Paris fashion brand embraces freedom, lightness, and femininity. Chloé frames are romantic and ultra-feminine.

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Coco and Breezy

Coco & Breezy have been creating unique, artistic eyewear since 2009. From bold geometrics to artistically-revamped classic styles, Coco & Breezy are known for their fashion-forward colour combinations, prints, and textures. From creating the famous “third-eye” glasses for Prince to fitting some of the best-known celebrities of today, the designers at Coco & Breezy are true visual artists who inject flair into every pair of glasses they create.

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Diva

The Diva collection was first created in 1990 by Antonio Coffen, an Italian designer. His collection captures the ultimate beauty and elegance, showcasing your femininity in a classy and timeless way.

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Dragon Alliance

This performance eyewear line features, cutting edge technology geared towards an active and youthful lifestyle. Dragon Alliance has developed innovative solutions for the athlete in all of us, including frames that will not sink in water and frameless snow goggles.

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Essilor

The world leader in corrective lenses, Essilor, is present in more than 100 countries with a wide range of lenses to suit various lifestyle needs. Protect your eyesight with innovative lenses tailored to your prescription.

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Eyezen Digital Lenses

Eyezen lenses bring relief to tired eyes. Essilor created these lenses for those who spend their days in front of a screen. They reduce visual fatigue while supporting your eye’s accommodation efforts with improved contrasts and reduced glare.

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Flexon

Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.

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Fossil

Rooted in authentic vintage and classic design, Fossil integrates the best fashion of times past with modern style that represents the unique individual. Make a statement with Fossil sunglasses that match your fashion sense.

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Gant

Gant creates modern and top quality eyeglass frames that are rooted in American sportswear heritage. Vintage and contemporary designs are intermixed with contemporary and bold colors, resulting in a sophisticated collection of eyewear.

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Gucci

Gucci is one of the most prestigious brands in the fashion and luxury field. Eclectic, romantic, and contemporary, Gucci is now taking a completely modern approach to what fashion is, re-establishing the rules for luxury in the 21st century.

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Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

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Longchamp

Infused with Parisian style and alluring sophistication, Longchamps’ eyewear collection stands out for its unique mix of exclusive textures, iconic details, and singularly feminine shapes. Longchamp sunglasses are demure, yet expressive; perfect for the artist in you.

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Marc Jacobs

Contemporary designer Marc Jacobs introduces his brand of reinvention to a fabulous eyewear collection. A fresh take on vintage looks, the Marc Jacobs brand arouses dynamic style in their eyeglasses.

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Marchon

The MarchoNYC eyewear collection embodies its New York City roots. The style inspiration for the collection encompasses East Side, West Side, Uptown and Downtown trends. MarchoNYC is a standalone collection that continues to transcend through time.

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Monte Blanc

Hamburg based luxury brand Montblanc, long celebrated among stationary aficionados for their perfectly engineered pens, have set their sights on revolutionizing how you see (and are seen by) the world. Classically understated, these attractive sunglasses are sure to elevate any look.

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neurolens

neurolenses are the world’s first and only prescription lenses that add a contoured prism to bring the eyes into alignment, relieving the headaches, neck/shoulder pain and eye strain that many people experience when using digital devices, reading or doing detail work.

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Nine West

Founded in 1973, Nine West has become a globally renowned fashion wholesaler and retail company. Their affordable line of stylish eyewear pulls inspiration from the runways of New York City, ensuring you stay on top of the hottest fashion trends.

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Puma

The PUMA eyewear collection includes a range of sleek, modern eyeglasses and sunglasses styles for men, women, and children. Sturdy frames styles that vary from classic to sporty are perfectly suited to the office or the rec field.

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Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy frames. From celebrities to your friends, Ray-Ban is always a favorite.

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Shamir

Founded in 1972, Shamir Optical Industry Ltd. is one of the world’s leading manufacturers of high-quality progressive lenses. Famous for its Innovation, Technological Sophistication and rigorous Quality Assurance practices, Shamir is known for its quick response to changing consumer demands, and its ability to fill custom-design, private label product range orders.

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Tommy Hilfiger

High end casual with a dash of preppy American style are signatures of Tommy Hilfiger's designs. Providing unique men's and women's frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger's eccentric fashion is built on.

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Varilux X Series

Varilux® X series™ is Varilux®’s best progressive lens allowing you to seamlessly capture with high precision every detail within arm’s reach, as well as beyond. You will enjoy outstanding sharpness, continuous vision, and fluidity from near to far.

Our Locations

Our Address

  • 13453 N. Main St. Suite #203
  • Jacksonville, FL 32218

Contact Information

Our Address

  • 1075 Oakleaf Plantation Pkwy. Suite #300
  • Orange Park, FL 32065

Contact Information

Our Blog

Can Myopia Be Reversed?

Eye Conditions, Myopia

Myopia is a common refractive error affecting many individuals worldwide, generally developing in early childhood. With myopia on the rise globally, early detection and diagnosis during eye exams can help manage myopia and preserve children’s long-term vision.  Myopia is not reversible, but myopia control can help slow its progression in children to reduce their risk […]

Read More…

February 21, 2024
Dr. Chandra M. Williams

Why Are My Eyes Dry When I Wake Up?

Dry Eye

Waking up with dry eyes isn’t just uncomfortable—it can make you start your day worried about your eye health. Your optometrist can help, and with a comprehensive eye exam, they can provide a diagnosis and treatment for your morning dry eyes. But still: why are your eyes dry when you wake up? Morning dry eyes […]

Read More…

February 21, 2024
Dr. Chandra M. Williams
A child with large round glasses, standing and holding a smartphone very close to his face

Myopia is a common refractive error affecting many individuals worldwide, generally developing in early childhood. With myopia on the rise globally, early detection and diagnosis during eye exams can help manage myopia and preserve children’s long-term vision.  Myopia is not reversible, but myopia control can help slow its progression in children to reduce their risk […]

Read More…

A young man lying in bed rubbing his eyes with his hands.

Waking up with dry eyes isn’t just uncomfortable—it can make you start your day worried about your eye health. Your optometrist can help, and with a comprehensive eye exam, they can provide a diagnosis and treatment for your morning dry eyes. But still: why are your eyes dry when you wake up? Morning dry eyes […]

Read More…

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